Effective Date: [10/30/2025]
1. Introduction
Pure Tap (“we,” “us,” or “our”) is committed to protecting your privacy and safeguarding your personal information. This Privacy Policy explains how we collect, use, disclose, store, and protect your personal data when you interact with our website, mobile applications, SMS/text message program, or other services. It also explains your rights and choices regarding that information.
2. Scope
This Privacy Policy applies to all personal information collected from individuals in the United States in connection with Pure Tap’s products, services, marketing, and SMS/text communications.
3. Information We Collect
We may collect: Name, phone number, email address, and mailing address. Device and usage information, such as IP address, browser type, and analytics data. Communication preferences, message history, and consent records .Other information you voluntarily provide (e.g., through forms or customer support).
4. How We Collect Information
When you complete a form, click “Submit,” subscribe, or otherwise provide your information. When you engage with our website or digital properties through cookies or analytics tools. When you interact with our SMS/text messages, surveys, or customer service.
5. How We Use Your Information
We use your information to: Provide and improve our services. Send SMS/text messages, marketing, or informational content (with your consent).Communicate with you about updates, promotions, or support inquiries. Comply with legal obligations and maintain the security of our systems.
6. SMS/Text Message Program Disclosures
By subscribing to Pure Tap’s SMS/text message program, you acknowledge and agree to the following: By clicking SUBMIT, you consent to receiving SMS messages. Messages and data rates may apply. Message frequency will vary. Reply STOP to opt-out of messaging. Reply HELP for Customer Care Contact Information. “I have read and acknowledged the Privacy Policy.” You understand you are providing your mobile number and expressly consenting to receive messages from Pure Tap. You may withdraw this consent at any time by replying STOP or following the opt-out instructions in any message.
7. Disclosure of Information
We may share your hashed information: With trusted vendors and service providers (e.g., SMS platforms, analytics partners). When required by law, subpoena, or legal process. To protect our rights, safety, or property. With your explicit consent or direction. We do not sell, rent, or trade your personal information for third-party marketing purposes.
8. Data Retention, Security, and Hashing Practices
We retain your personal information only as long as necessary to fulfil our stated purposes or as required by law. We take data protection seriously and use layered safeguards, including hashing, encryption, and anonymization, to secure your personal information. Specifically:
- Hashing: When possible, we convert sensitive data (such as phone numbers or emails) into hashed or tokenized formats, meaning they cannot be reverse-engineered or directly tied to your identity.
- Encryption: We use secure encryption protocols (such as HTTPS and AES-256) for data transmission and storage.
-Anonymization: Aggregate or statistical data is stripped of personal identifiers before analysis or reporting.
-Retention: We retain data only as long as necessary to provide services, comply with legal obligations, or resolve disputes. Once no longer needed, data is deleted or irreversibly anonymized.
-Access Controls: Only authorized personnel with a business need may access personal data, and all access is logged and monitored.
If you request deletion or opt out of SMS communications, we will remove or hash your identifiable data in compliance with applicable laws and our internal retention policy.
9. Your Rights
Depending on your state of residence, you may have the right to: Access or request a copy of your personal information. Request correction or deletion of your data. Opt out of marketing communications or SMS/text messages. Withdraw consent at any time by replying STOP to SMS messages. Residents of California and other states with privacy laws may have additional rights. Pure Tap will honor valid requests consistent with applicable law.
10. Children’s Privacy
Our services are not directed to children under 13. We do not knowingly collect information from children under 13. If we learn that we have done so, we will promptly delete such information.
11. Changes to This Policy
Pure Tap may update this Privacy Policy periodically. The “Effective Date” at the top indicates the latest revision. We encourage you to review it regularly.
12. Contact Us
If you have questions, concerns, or would like to exercise your rights